Calendar
Visitate Merano!
A reset in posters
Special exhibition
Where
Touriseum - Trauttmansdorff Castle (stairway)
DescrIPtion
In 2023 the Touriseum will be holding a poster exhibition in the stairway of Trauttmansdorff Castle that will illustrate how the spa town of Meran reinvented itself as a tourist destination after the First World War. With new infrastructures – such as the golf course, opened in 1922, or the new cable car up to Hafling – Meran in the 1920s targeted a younger, more sophisticated and international clientele, with ever more active tourists now taking the place of ailing spa guests. A series of international sporting events and a vigorous, state-sponsored advertising campaign made "Merano" a household name throughout Italy.
The small special exhibition will also be shown at the Academy of Meran in the Villa San Marco (from 16 April 2023) and will be accompanied by a series of lectures:
Price: €0.00*
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