How much of Sissi can Meran take?

A Touriseum panel discussion at Trauttmansdorff Castle

08/02/2012 Conference
South Tyrol Museum of Tourism

8 February 2012

How meaningful and effective is it for the city to market itself using the Sissi myth?

Use the myth of Sissi when marketing the city of Meran without however losing sight of the historical facts: this was the result of the panel discussion "How much of Sissi can Meran take?", held at the Touriseum on Wednesday, 8 February 2012.

Sissi and Meran: myth or historical fact? In other words, how meaningful and effective is it for the city to market itself using the Sissi myth, particularly since this hardly accords with the Empress's personality? These questions lay at the centre of the panel discussion "How much of Sissi can Meran take?", held on Wednesday, 8 February 2012 in the Touriseum at Trauttmansdorff Castle, which the Empress twice used as a holiday residence in the 19th century and today houses the Regional Museum of Tourism.