The permanent exhibition on the history of tourism

The Touriseum is a charming, ironic museum, full of surprises. The central component is the permanent exhibition of lively scenes, displayed in 20 rooms, which invite you to experience an entertaining journey through 250 years of the history of Alpine tourism. 

Tourism is more than just blue skies and pretty landscapes. 

It represents the interplay of countless factors. Some can be reinvented at any time and in numerous places, while others result from a long history.

In a delightful way, it combines humour with insight and entertainment with history. Mechanical theatre shows, detailed models, films, audio: the Touriseum is anything but a dusty old museum full of tedious texts.

A quick glance at our permanent exhibition

A companion guide to the Touriseum
Zimmer frei
Available in German or Italian.
Discover the permanent exhibition online!
Virtual tour
Here you can view the Touriseum's permanent exhibition from a wide variety of perspectives from 360 degrees.